SEO plays a very significant role in the success of your website so it is very important to learn the basics in order to understand how to make your company successful online. If you have a successful SEO strategy it can create a significant impact on how your website performs in terms of search results. Although there is no ‘easy fix’ and it’s not a ‘one and done’ situation there are many things you can do to gain attention. The strategy of SEO is always shifting, ongoing, changing and iterative because trends change, customers have different needs, etc. Let’s learn more about the importance of SEO and why it matters.
Why Does SEO Matter?
If you think about how you search for something, how often do you search past the first page? Studies show that about 95% of users don’t go past the first page of results. This means that your keyword search is very important. Having an SEO strategy will help ensure your website doesn’t get buried in the sea of results. A strategy can help with brand awareness and user engagement as well as branded search results.
Determining Factors for Best Practices
When it comes to searching, Google’s main priority is to present the user with relevant and trustworthy results. Although there are several factors that you cannot control such as links to your website or engagement from visitors, there are some factors that you can tweak. Some of these practices include mobile-friendliness, content, website speed, backlinks, engagement and relevance. In addition there are also Google’s algorithm updates that occur each year that can have a significant impact on search results. These updates help keep up with new customer demands, search experiences, and much more. To follow these updates you can go here.
Mobile Friendliness & Social Media Leverage
Since most of us use our mobile devices several times a day it is vital that your website is mobile-friendly. If your site takes too long to load or doesn’t look pleasing to the eye you may lose visitors. Social media is everywhere these days so make sure your website is linked to sites such as Facebook, Instagram, SnapChat, TikTok, etc. Make sure when creating profiles for these sites that you stay consistent and use the same username throughout all platforms. Staying engaged and interacting on social media is key to creating a successful brand.
Keep Up With Trends & Responses
It seems like every time we turn our phone on there is a new trend happening. In order to rise above the rest of the competition your website needs to stand out. In order to do this you should be keeping up with SEO news, cultural trends, and industry trends to name a few. As noted previously, keeping up to date on Google’s algorithm updates will ensure you are aware of new SEO basic practices. On top of this, make sure you are interacting with reviews and responses on your website and social media platforms to increase visibility.
This is just a few of the basics that you need to know about the importance of SEO and some tips on how to keep up with competitors. If you are in search of affordable WordPress hosting or speed optimization TrulyWP can help make your website a success.