As with any new strategy it takes time to see results, content creation results are no different. No matter how big or small your company is there needs to be great consideration in the money that is put towards your marketing and web content. In the United States nearly one third of the marketing budget is put towards Let’s take a look at why it is so important as well as how to determine what your company should budget for this service.
Before you Begin
Before you determine how much to budget and what type of web advertising you are going to utilize you need to answer a few questions. Are you going to outsource for marketing or do you have staff on hand to help with this? Having goals is key to any successful business and marketing is no different. Make sure you set quarterly and annual goals of what you hope to accomplish by choosing content marketing; this will be a vital tool to measure your success. However, just because you set these goals does not mean you can not go back and change them. It takes a lot of trial and error to figure out what will work and what doesn’t. Another question to ask is what kind of content creation are you going to be using; this will determine the cost as well. Promotions and blogging are among the most popular types of content and pretty reasonably priced if you use a third party. Videos and infographics are on the high end as far as price depending on the size of your project but could give a great return and lots of new customers.
What if I Don’t Have a Marketing Budget Created?
If your company is fairly new it may be hard to determine how much money to invest in marketing your brand. For most companies the average percentage that is budgeted to marketing is around 7-8% of your revenue. The average business invests 25-30% of its marketing budget into content marketing.
Why Use a Third Party
It may seem like using an outside company or freelancer to do some of your marketing would be a waste of money but there are so many great benefits to utilizing someone outside of your business. Professional web content writers are able to review your brand and mission statement to determine the best way to use social media platforms to get your company seen. Since they do not work for your company directly there is a better chance that they can see something you don’t when it comes to reaching your customers. Researching different affordable WordPress hosting companies, reading success stories and reviews is a great way to determine if they are the right fit for your budget and goals. Before you decide on any marketing technique make sure you research what type of advertising works best for the brand that you are trying to market.
How to Make the Most of Content Creation
Social media is huge for content marketing so be sure to leave money in the budget for this as well. Even if you have great content, if you aren’t spending money on the distribution then you may fall flat. One great thing about using social media platforms is that your information will reach the customers that your brand was designed for. If you use social media to market your business, be sure that you are staying consistent in your posting. Start by doing weekly content and build from there. It’s never good to release a lot of content at once and then nothing for a month or so.
Results You Want
With a lot of trial and error you will get the results that you want if you follow through with your content marketing budget. Be sure to review your return on investment (ROI) so you are able to find what is working and what needs more work. Make sure you’re tracking everything from click-through rates in the CTAs of your content to the number of leads that are generated from each campaign. One great thing is that your content that you create will always be there and searchable. The results of content marketing are not something that you will see right away but the more you write the greater your return for your company will be. If you need assistance in writing your content please look no further than TrulyWP. We are a leader in WordPress hosting and speed optimization so contact us today!