Did you know that 50% of Americans either own a small business or work for one? If you have a small business then you know how tough it is to compete with the bigger businesses. WordPress can help you get your business noticed and stand out with amazing plugins. Let’s take a look at some of the top plugins for small businesses as well as a couple tips on how to brand your business.
WooCommerce
If you are a small business with an online start and already have an ecommerce website, then you need to upgrade to WooCommerce. From managing your business on the go with the mobile feature to safely and securely accepting multiple types of payments this plugin has it all. WooCommerce’s extensive support forum allows the user to find answers to a number of questions. If you are wanting to sell internationally, this plugin translates 100% in 24 different languages. As you can see with WooCommerce the possibilities are endless.
WordFence
All websites need an advanced security system and for small businesses it’s not different. WordFence provides recovery tools, a website firewall, and a security scanning system that will alert the owner of any security issues. The free plugin that is made exclusively for WordPress shows a threat defense feed that includes malicious IP addresses and firewall rules and the latest malware signatures.
Yoast SEO
SEO (search engine optimization) is one of the most important things in website recognition. What this means is that you want to be ranked high in Google search results so that you can gain more traffic on your website. Yoast SEO analyses your pages and posts and then provides you guidance in the areas that need improvement. Because your business thrives on visibility to potential customers; this plugin is a must have.
Tips and Tricks
A healthy small business will grow 2%-3% every year, or if overachieving 7%-8% every year.
-Your business is an extension of you so make sure that it shows throughout your website. This will ensure that your business is as unique and one of a kind just like you are.
-Make sure you know what kind of audience you want to reach out to.
-Writing and keeping track of goals will help you stay focused and stay on task.
-Spending money on marketing campaigns will pay off in the long run so make sure you budget for within your business.
-Avoid over-sending emails to your customer base; you don’t want to overload them and risk the chance of them unsubscribing.
We hope you enjoyed this week’s article discussing the top plugins for small businesses. Your budget, lifestyle, and site needs will be the ultimate factors to help you decide which plugins are best for your small business website. Contact TrulyWP in Wilmington, NC to learn more about our managed WordPress hosting and support services designed to keep your website fast, secure, and optimized.